Monday 7 November 2011

So Why Customize??

In an industry where trends tend to work in circles, it is only natural that there are those willing to push the boundaries and look to be the first into uncharted waters. Themed bikes look to be the next big thing within the cycling alumni. As with the likes of Orange County Choppers and many more from the custom motorbike fraternity, the push to create something new and unique is growing stronger within the cycling fraternity.

So where do you look for something one off? There are many manufacturers offering 'custom' paint but the limitations are still there. Almost all give you a template and a handful of colours on a palate and say "go nuts". But how nuts can you go with so many limitations? Do you try to get the colours as close to what you are really looking for? What if the colour you are asking for doesn't exist on the manufacturer's palate at all. Also, if they are using the same decals and template, why does this option add $1000-$1500 to the equation? And how much wait time does this kind of option add to the time that you pull the trigger and the time you throw a leg over?

Here are a few picks of a 'Fully Customized' Parlee. When I say 'Fully Customized' I mean from the ground up. Parlee is one of only a handful of manufacturers on the market that offer this as an option. No templates, no fonts, no paint palate to choose from. Just a complete respray start to finish. It even keeps it's lifetime warranty. And for the budget conscious, they still offer the template and colour palate option at a much more reasonable price without the standard 12 week wait you get from some of their European counterparts. Check it out on Parlee's website using their configurator http://www.parleecycles.com/customfinishes/


Come check out more options to customize your ride @ Crankstar.

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